The goal was to create a clean, user-friendly website that has a high conversion rate. Additionally, PCR wanted to increase sales of seasonal coffees that directly supported
farmer co-ops, brand loyalty, and drive e-commerce sales.
I created new brand guidelines for the digital screen content for the retail locations. The goal was to advertise and highlight products and services to customers in a fresh, bold, and contemporary manner.
Oregon Health Authority Digital Ads
Production
The client had a large COVID-19 campaign that spanned social media, Google and banner ads.
The ads were created to let folks know they are not alone and help is available. Two different
themes were created in 8 different languages and across three different audiences.
I created 68 ads and here is a sampling.
Your Whole Family Wellness Website Redesign
Art Director | Designer | Photo Editor
The goal was to create a very simple and clean website for the Bay Area wellness practitioner, Jill Stevens. Jill wanted her patients and potential patients to easily and fully understand the scope of offerings.
Core Rising Coaching
Designer
The goal was to create a website and a series of landing pages for the client’s coaching offerings. She was new to the business
so I created not only her site but also different landing pages targeted to each specific clientele.
Additionally, A/B testing was conducted for the homepage.
